VERTICAL
is
Inclusive human-centered product development

Do people understand your product?

Before creating beautiful experiences, Vertical commits to finding original ways of solving business problems by focusing on people.

This means imagining a person’s flow through a series of actions, caring about every detail, zooming out to see patterns in complex problems, then zooming back in to make sure all the pieces fit together in a way that makes sense.

If the product you are building isn’t designed in a way that people will actually use, you risk making things that aren’t effective.

Put people first. We’ll help you focus on your product’s essence and design it in a clear, simple, and enjoyable way.

We focus on

  • DESIGN STRATEGY

  • UX

  • VISUAL DESIGN

  • PROTOTYPING

  • DEVELOPMENT

  • ACCESSIBILITY


A few examples