Inclusive human-centered product development
Do people understand your product?
Before creating beautiful experiences, Vertical commits to finding original ways of solving business problems by focusing on people.
This means imagining a person’s flow through a series of actions, caring about every detail, zooming out to see patterns in complex problems, then zooming back in to make sure all the pieces fit together in a way that makes sense.
If the product you are building isn’t designed in a way that people will actually use, you risk making things that aren’t effective.
Put people first. We’ll help you focus on your product’s essence and design it in a clear, simple, and enjoyable way.
We focus on