PROCESS
We collaborate with clients to turn their strategic objectives into digital products that stand out. We typically work on projects from concept to launch, but are also happy to dive in at any point along the way. Given our frequent partnership with government agencies, we’re adept at navigating multiple institutional layers, processes and timetables, as well as creating fully accessible experiences. We can even help secure grant funding.
Connect
Every partnership starts with a conversation. We go over your short-, mid- and long-term objectives, target markets, user groups and competitive landscape. We discuss what we can do for you and the best ways to move forward.
Envision
We research user behavior patterns and latent motivations, and then engage in a collective exploratory search for the smartest solutions. Our findings are unpacked and synthesized into a coherent vision that provides clarity and identifies key building blocks and components. From there, we draw up and then present a series of design directions that capture your project’s essence.
Prototype & Refine
We move forward with the approved direction and assemble all key features into wireframes with detailed specifications. The focus here is to quickly prototype and test the structure to ensure we’re on the path to a great solution. At this point, we engage with you on a daily basis, refining the wireframes based on your feedback and, if applicable, that of user groups.
Design
With the prototype in hand, our designers begin to do their magic with the user-facing part of the product. Here, we focus on the visuals and settle on the color palette, imagery and fonts — all of the elements that help drive engagement and deliver results.
Develop
While our developers are involved from the get-go, this is when they fully dive in to bring your product to life. This process often yields unexpected insights that we incorporate back into the application. We also work together to ensure the product meets all required standards of compliance and satisfies every client request, including full accessibility. Once the product is approved, it’s ready to ship.
Celebrate
Enough said.