Adaptive website



We delivered the absolute best, simplest user experience for PayPal customers, piloting PayPal’s first adaptive and responsive website experience today on and We framed the challenge listing constraints, truths, and limitations of our own offering and capabilities. We defined the physical affordances available to the user, unpacking and synthesizing our findings into a coherent vision.

PayPal flow

We’ve taken all the core information on the desktop version of the website and adapted it for small screens and touch-based interactions. We created wireframes with detailed specifications to describe functionality and user interactions for all relevant screens.